ISLAND LIFE TRAVEL ATTENDED OTM 2023

ISLAND LIFE TRAVEL ATTENDED OTM 2023

  • 21 February 2023

Island Life Travel attended OTM Mumbai, one of India's premier travel trade shows along with MMPRC/Visit Maldives and 63 other industry representatives. The purpose of the event was to network with travel industry professionals and promote the destination, its distinctive experiences and its services.

This event offers attendees and exhibitors the chance to network with potential travel industry partners from outside of India, develop current business links, and foster new relationships that will benefit all parties. Through this event, MMPRC hopes to establish connections with the Indian travel industry and share the most recent information about the Maldives as well as information about our products, services, and experiences in order to maintain the Maldives' position as a top holiday destination for all types of Indian tourists. Also, it gives business associates the chance to advertise their unique goods and services.

With 241,369 arrivals by December 31, 2022, India was the main source market for the destination. This represents 14.4% of the market share. To maintain the momentum for the destination, MMPRC has been engaging in a number of promotional activities aimed at this market. In 2023, similar actions are also anticipated for this market.

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