MALDIVES WINS WORLD'S LEADING DESTINATION 2022 AWARD!
At the World Travel Awards 2022, the Maldives won the title of World's Leading Destination for a third consecutive year. World Travel Awards is the travel industry's most prestigious awards programme, rewarding leaders in the tourism, airline, hotel and hospitality sectors. They serve to acknowledge, reward and celebrate excellence across all sectors of the global travel and tourism industry.
For the first time, the Maldives has won the award three years in a row. According to MMPRC, the recognition will strengthen Maldives' reputation as a global leader in the travel industry. Maldives won this title against 18 other nations, including Dubai, Portugal, Indonesia, and Greece.
Over the course of the first three quarters of 2022, MMPRC carried out a total of 149 operations in 22 different global marketplaces, addressing both the travel industry and consumers with a reach of over 8.6 billion. In addition to marketing the Maldives as a top-tier luxury destination with a range of relatively affordable options and intriguing experiences, their pitch was delivered clearly to inspire trust in the destination.
Winning this award for a third consecutive year, particularly during the Golden Jubilee Year of Tourism, has strengthened not just our country's position as a top tourist destination but also as a leader in the international travel industry.