MMPRC CONDUCTS ROADSHOW SERIES ACROSS 3 CITIES IN INDIA

MMPRC CONDUCTS ROADSHOW SERIES ACROSS 3 CITIES IN INDIA

  • 29 July 2023

A series of roadshows organized by the Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) in Chandigarh, Jaipur, and Lucknow, India, were a success. The main goals of this event were to keep India as one of the top source markets for the Maldives, enhance economic ties, and network with tour operators and travel agents from the Indian market. It also had the goal of improving particular goods and experiences, which was in line with our plans for the Indian market. The first roadshow took place in Lucknow on July 17, 2023, the second in Jaipur on July 19, 2023, and the third roadshow took place in Chandigarh on July 20, 2023.

22 notable Maldivian tourism businesses participated in the roadshow and showcased their distinctive goods and services to the Indian market. The involvement of so many renowned travel and tourist businesses at this event highlights the commitment of the Maldives' tourism industry to the preferences of the Indian market, which has been the country's top source market for the past three years.

Following COVID-19, India has become the largest sourcing market for the Maldives. As of July 16th, 2023, there were 171,131 arrivals, making it the #2 source market for visitors to the Maldives. On this day, the Maldives also celebrated reaching the significant milestone of one million visitor arrivals for the year. The marketing initiatives by MMPRC show a dedication to sharing the exceptional and unforgettable experiences that can be found on the Sunny Side of Life.

} }