MMPRC PROMOTES MALDIVES AT RIYADH TRAVEL FAIR 2023
To promote the destination in the Kingdom of Saudi Arabia, the Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) attended the Riyadh Travel Fair (RTF). The expo, which was hosted in Riyadh, Saudi Arabia, from May 22–4, 2023, also featured 26 participants from 15 other firms in addition to MMPRC. The goal of MMPRC's involvement in this event was to increase brand recognition in the KSA market, increase visitor numbers, advance halal tourism, and attract wealthy visitors to the Middle East luxury market.
Leading travel and tourism businesses come together at RTF 2023, a vital yearly event, along with exhibitors that represent businesses responsible for promoting tourism across the globe. The goal of MMPRC was to market the Maldives as the top tourist destination in the world and to highlight the distinctive products, experiences, and aspects of the Sunny Side of Life through this event.
Saudi Arabia ranked as the top 19th market to the Maldives as of April 30, 2023, with 23,453 visitors coming from the Middle Eastern region. In an effort to maintain destination visibility and boost arrivals, MMPRC has planned a number of actions specifically for the Middle East market.