MMPRC PROMOTES MALDIVES AT WTM AFRICA 2023

MMPRC PROMOTES MALDIVES AT WTM AFRICA 2023

  • 07 April 2023

The World Travel Market (WTM) Africa took place from April 3-5, 2023, in Cape Town, South Africa, with participation from the Maldives Marketing and Public Relations Corporation (MMPRC/Visit Maldives) and 21 other participants, who represented 13 different firms. Participating in WTM Africa will assist the Maldives increase its brand recognition in the South African market, connect with the travel industry, and provide information on the most recent developments in the Maldives tourism sector.

WTM Africa is the largest and only business-to-business (B2B) event in Africa for the inbound and outbound travel and tourism markets, attracting over 6,000 professionals from the travel industry. South Africa is a promising market for the Maldives since it has shown steady growth over the years and because South African tourists are very interested in visiting the Maldives. By March 25th, 2023, The Maldives had received 1,917 visitors from the South African market. MMPRC has been working with Voyages Afriq, an African travel and tourism publication, to promote the Maldives in this market. They have also planned a collaborative campaign with Thompsons Vacations for 2023 that would target South African tourists.

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