PROMOTING MALDIVES AT ACCESS LUXURY TRAVEL SHOW IN PRAGUE 2023

The Maldives Marketing & Public Relations Corporation (MMPRC/Visit Maldives) attended ALTS Prague 2023, the Access Luxury Travel Show, which was held in Prague, Czech Republic, on March 13th and 14th of that year. Exitix Marketing attended the event on behalf of Visit Maldives and promoted the captivating glitz of the Maldives as well as tourism-related goods (resorts, hotels, guesthouses, and liveaboards) and travel niches including honeymoon, romance, family, and diving.

ALTS Prague is a two-day business-to-business (B2B) program that bringing together corporate travel decision makers, prospective investors in the hospitality, leisure, and travel sectors, tour operators, travel agencies with VIP clientele, and other sector experts from Eastern Europe.

The objective was to encourage the Eastern European travel industry to actively promote the Maldives in their programs and among consumers while enhancing Sunny Side of Life's great reputation in these areas. Also, MMPRC wants to highlight the Maldives' distinction from other travel destinations and boost the number of travelers from the Czech Republic and other surrounding nations. The Maldives will see a significant increase in business from Eastern Europe by 2022, with a total of 100,667 arrivals. With one of the top 10 markets in the Maldives coming from this region, 2023's arrivals from the area are so far looking positive.