VILLA HOTELS AND RESORTS REBRANDING!

In April 2023, Villa Hotels and Resorts will formally relaunch after undergoing a major transformation and rebranding of all of its hotels, with a debut at ILTM Cannes. Villa Resorts began the brand-led makeover of all of its properties in conjunction with Luxury Branding, a luxury hospitality consultant, with a new vision, purpose, and set of values. The brand name "Villa Hotels and Resorts" has been simplified to "Villa Resorts" with a new visual identity.

Two of the company's current resorts, Paradise Island and Sun Island, will be rebranded as part of the updated brand's April 2023 relaunch, along with a new website. Villa Nautica, a marine celebration of Quayside Life, will take over Paradise Island. The resort embraces the seafaring way of life with a luxurious twist, and offers world-class scuba diving and other water sports. With a new design based on vibrant hues that blend well with the island's lush greenery and azure lagoons, Sun Island will become a Villa Park.

Holiday Island will revive as Villa Haven by the end of 2023 with 68 villas with private pools and ocean views. A big emphasis has been placed on the resorts' services in addition to their complete renovation. While Fun Island will reopen as Villa Eden in 2027, Royal Island will debut as Villa Village in late 2025. Villa Resorts will transfer its philosophies of service and philosophy into exemplary brand standards and quality evaluations through a partnership with Forbes Travel Guide.